Customer retention is important to ensure business growth and success. Most companies prefer enticing the existing customer base to new ones. It is easier to attract the current customer base and find a new audience. However, you can attract new and existing customers with deals and bargains. Of course, you must have a subpar product that meets the customer’s expectations. If your product is not good enough, deals may not help.

Deals attract new customers alongside serving existing ones. You can do that by revolutionising your marketing techniques. A great marketing offer may raise awareness about the products. However, a good discount nudges them towards buying it. The blog lists unique tips to attract new customers with deals and bargains.

How do you get more customers with attractive deals?

Getting people to try your products is challenging. It is especially true if they follow a different brand for years. Diverting their attention is tough unless you have a mediocre product.  Alternatively, brands with unique products with discounting ranges attract everyone.

Regardless of whether they prefer a particular brand or not, they would not mind a demo. It requires the best of your marketing skills. If you crack that, you can easily entice more people to be your customers. Here are other strategies to increase the customer base with deals and freebies:

1) Utilise referral bonus strategy

A referral strategy helps you get new customers by rewarding existing ones. This strategy authorises you to maximise your earnings in every way. You can nurture and build connections with new consumers at the exact time. It is a win-success solution that enables you to peak your business deals..

Moreover, trusting your customers with referrals grants makes them cling to your business for a long. The customers may suggest you to their friends, family, or colleagues.  It is all about creating a systematized approach to get active referrals from your existing customers. 

2) Use promo codes for customer acquisition

Promo codes are one of the easiest ways to attract new customers.  It may be tough to convince individuals to use a demo. However, promo codes make promotion easier for you.  You can provide them with the Promo code to get an instant markdown on the consequence on the product.

 It is one of the best ideas for for companies to have an online marketplace. Customers may utilise the promo code to buy products they like at affordable prices. Moreover, they may choose the most suitable promo code to buy more products at discounts.

3) Put expiry dates or discount limits

You may not know, but discounts work magically on customers. It encourages customers to sign up for subscriptions.  Moreover, putting time limits to enticing discounts creates urgency. Interested customers may feel the fear of losing. Hence, they quickly apply to avail of the discount offer. For example, you launch an offer like- “60% discount on your favourite beauty products until midnight. Hurry up!” You can also mention words like- Once in a lifetime offer.

Compelling CTAs like- “Get now before it’s gone” provoke action. It may make the customer purchase the product. Creating scarcity about something you have in ample quality is real marketing. For this, you may hire the best copywriters. They may help you create a marketing copy that attracts and converts the prospects.

Are you waiting for the clients to release payments? Relax. You don’t need to skip the best time to launch discounts. Instead, get instant cash help from a fast lending loan company. It may help you with the cash to support your marketing and inventory needs. However, prioritise the needs before leveraging them for help.

4)  Understand competitor’s strategy

Before creating any offer analyse your competitors. What is their strategy? Is their strategy much more powerful than yours? If your strategy is not competitive, you may lose. You run the risk of being ignored by the potential customers. You would not want that. Thus, analyse competitors’ strategy and improvise.

Check whether you can offer something better than this. If not, then don’t be hopeless. Instead, run discounts on seasonal or exclusive products. Your customers may want something dearly but cannot own it due to price barriers. However, discounting such offerings for some time may prove a milestone. You may get more customers than you ever thought of.

For example, if you are a SaaS company, launch a high-performing tool kit at discounted rates. You may get multiple applications to receive it at fairly low rates. It strengthens your brand and grants it more visibility.

Additionally, you can also collaborate with big brands that customers follow. It grants you more reach and reputation. It will help you connect with more potential customers.

5) Offer free shipping for some time

Free shipping is a common sales promotional strategy for businesses conducting good sales. It is especially beneficial for the online business marketplace. You can offer customers limited-time free shipping offers. Try to launch one without a minimum purchase amount.

You can offer to customers meeting the minimum amount threshold. It may allow your clients to count products to their cart but never purchase. They need a push to buy the item waiting in the cart. Most individuals abandon the cart due to additional costs or taxes associated with the shipping order.  By providing free shipping, a customer can save money. Thus, analyse this aspect to attract more customers to your business. It may help you attract customers with low income.

6) Connect with old customers

One of the best ways to increase the customer count is connecting with old customers. No, these are not your existing customers leveraging services for years. They are people who used to be your customers but are not active part of the community now. You can reach out to them with your amazing offer.

If they trust your brand earlier, they might get nostalgic. Send personalised emails stating your discounts. Do not forget to thank them for being a trusted part of your business. It makes them feel wanted. They may not be aware of your products now. However, they will not mind checking it.

Bottom line

Thus, these are some ways to attract new customers with deals and discounts. Knowing more about the favourite brand is something that a customer seeks. Moreover, new people search for something unique to stop by. You can attract new and existing customers by understanding their needs. Check what they want right now. It could be a discount on their favourite products. Launching a one-time discount and garnering a customer base is not a bad deal.