The recent report published by MarkNtel Advisors states that the Europe Basmati Rice Market size was valued at around USD 589.2 million in 2023 & is expected to reach USD 817.4 million in 2030. The market is further estimated to grow at a CAGR of around 4.79% during the forecast period, i.e., 2024-30. According to the research report, the market expansion is prominently attributed to two major factors: the burgeoning population and the rising tourism resulting in a generous inflow of tourists and immigrants. Moreover, the rise in the consumption of ethnic foods in Europe such as biryani and pilafs, where rice is an essential ingredient majorly due to multiculturalism and the huge influx of tourists from around the world is leading to the market growth.
Further, the integration of Cuisines from all around the world into dietary habits is likely to fuel the Basmati Rice Market in Europe. Moreover, European people are increasingly becoming aware of their health and switching to Basmati rice given its nutritional benefits, high fiber content, superior quality, flavor, and taste. All these aspects together are likely to propel the demand for Basmati rice in Europe in the coming years.
Evaluating the Europe Basmati Rice Market Segmentation
- By Packet Weight (Up to 2 Kg, 2.1 to 5 Kg, 5.1 to 10 Kg, and Above 10 Kg)
- By Origin (India and Pakistan)
- By Type (Parboiled and Raw)
- By End User (Households and Commercial)
- By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, and Others)
- By Country (Germany, France, The UK, Italy, Spain, The Netherlands, and Rest of Europe)
The Hypermarkets & Supermarkets segment holds a generous market share in the Basmati Rice Market Across Europe. Hypermarkets and supermarkets are easily and physically accessible and provide an extensive range of Basmati rice brands in different packs and sizes, thus fulfilling the different needs and preferences of the consumers. Moreover, these retail stores provide the customers with the option to physically examine the product by themselves and get the product immediately, thus adding to their convenience & satisfaction.
Furthermore, their active promotional activities and planned placement of products on the shelf help in improving product visibility and enticing the consumer. All these aspects are likely to lead to the growth of the hypermarkets and supermarkets segment, further contributing to the overall market growth.
In the past years, the UK demonstrated considerable growth in the European Basmati Rice Market. The increasing population of the UK coupled with the rising tourist influx are the major factors driving the demand for Basmati rice in the region. Moreover, another major aspect boosting the demand includes the escalating number of migrant populations coming to the UK from Asian countries, where rice is the staple diet and is consumed almost every day.
Who are the Top Competitors in the Europe Basmati Rice Market?
Among the many companies functioning in the Europe Basmati Rice Market, the major ones include Amira Nature Foods, Al Fiza Herbal, Estraco Kft., East End Foods, Baghel Agro Industries, Shree Krishna Rice Mills, Veetee, Tizara Group, The Rice N Spice International Ltd., Kohinoor Foods, Dawat, Surya Foods, and others. These companies hold a significant market share and are at a dominant position in the market.
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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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