Siri, Google Home, and Amazon Alexa are all Voice Search assistants! Voice Search is used to ask a device directly through voice by speaking to it instead of typing. The device will search for the source of information and talk about the response to you. The device will even provide links that direct you to read more on the subject.
Voice search has changed consumers’ behavior, forcing marketers and businesses to change their strategies to survive in a speech-centric world. By the end of 2024, the number of voice assistants used today is predicted to double. Now, considering the rise of voice-activated smart speakers, Businesses need to improve their SEO and make their content competitive.
How is SEO affected by voice search?
Voice search is a whole different game from typing. Since individuals do not speak when they type, SEO strategies now must consider voice search inquiries.
Organizations now must handle additional conversational inquiries. Voice search technologies should understand and consider the conversational tones and phrases used while speaking. They are now frequently used as a substitute for human communication.
This means you must customize your SEO strategy to how consumers search by speaking, the words and phrases they use, and the type of content and information they frequently need.
Voice Search Optimization Tips
Here are some of the strategies that can help you improve your voice search:
1.Long-Tail Keywords:
You must use relevant long-tail keywords and conversational phrases like people’s language and tone when using voice search. You can use resources like Answer The Public and Asked to find appropriate terms, phrases, and queries.
2.Create Engaging Content:
It will be beneficial to create informative, high-quality content that responds to a customer’s needs and represents real conversation. You can also make your content more communicative by including Frequently Asked Questions to address readers’ queries.
3.Improve Local SEO:
Most voice searches have a local purpose. For that reason, optimizing your website using geo-targeted keywords and maintaining an up-to-date company listing on directories is very important. If you improve local SEO, more people will likely find your nearby business or services, even in local voice search results.
4.Use Schema Markup:
structured data markup provides additional context about your content for search engines, increasing its possibility of showing up in voice search results. Schema markup increases your visibility in search engine results pages and improves search engines’ understanding of the content on your website.
5.Mobile-Friendly Website:
Voice search on mobile devices is becoming increasingly popular. Therefore, your website should be fast and optimized for mobile devices, improving user experience. Since many customers use voice searches on mobile devices, optimizing your mobile website is crucial.
