If you are running a mascot business, whether it is small or large in scale. You must be well aware of the importance of branding and know how imperative it is to stand your firm out from a massive crowd and leave a lasting and profound effect on your audience.
Branding is a lifeline of your company, and it defines how people are going to perceive the concept of your company. Further, good branding can build trust and loyalty among the people. And ultimately lift your brand in the masses.
When discussing branding, Logo is the first thing that springs to mind. To make your branding campaign successful, it is essential to take the first step wisely and invest in a good logo. it will be the face of your brand.
This visual representation helps your company to make a distinct and recognizable personality. It shows the professionalism and credibility of the organization. So, a logo must be accurate and perfect to be able to target your desired audience. A logo design agency can help you in this regard.
Moreover, When we talk about logos, we have many options on our plate. The variety is vast and diverse to cater to almost every business need. Among these, A Mascot Logo and a Typographic logo are the most prominent.
In this blog, we are going to shed light on these types of logos to determine which one can suit your business the best.
A Mascot Logo
A mascot logo is a very creative and interactive type of logo. It incorporates a character that could be an illustration or a cartoonish figure, too, as its central element. This character is not just an illustration but becomes a face of the brand and represents their personality.
The mascot logos, the ultimate brand ambassador of the company, could be of any personality. However, it is a memorable and fun-loving part of your organization.
So when opting for a Mascot Logo, make sure to go for a mascot logo design that is refreshing and trendy enough to catch the attention of your audience.
There are several benefits of using a mascot logo, which we have elaborated below. So, let’s dig in!
Personality And Brand Identity
No logo except the Mascot logo can provide you with the ability to infuse the character and personality of your brand into your logo. You can develop a strong brand identity by creating a unique and adorable character. Further, it will help you develop a distinctive identity your targeted audience can relate to.
Memorable And Versatile
Mascot logos are very influential and have the power to make your brand stand out from the rest of the brands. Plus, the mascot has the capability to become effortlessly memorable among the people.
And the versatility that comes with it is truly unmatchable. You can create tons of interactive posts to boost your brand on social media by integrating your mascot into it. Furthermore, you can produce exclusive animated content with your mascot to spread the word about your brand.
Also, it can be used on a brand’s personalized merch to promote their brand extensively. Mascots humanize your logo and make it appear even more approachable.
Mascot Logo Examples
KFC’s Colonel Sandler is the guy who is behind the famous mascot. This mascot is one that is effortlessly recognizable among people of all ages. This shows how an entirely great mascot personality aligns with your business and can benefit you in the long run.
Similarly, Julius Pringles is a widely-known mascot on popular snack cans. It has been through several changes since its inception. However, it is still the same slightly modified illustration.
Typographic Logo
On the contrary, a typographic logo is a logo that relies solely on the typography and style of the fonts to convey the brand’s image and personality to the audience. As it does not have illustrations and other elements, its entire focus is on manipulating words in a nice way to represent the brand identity.
They are one of the most clean, sorted, and elegant logos to pick. These typographic logos can integrate a catchy phrase or a sentence that aligns with their brand. Or they have the leverage to put up a threat in their negative spaces.
Simplicity And Clarity
Typographic logos are elegant and sophisticated in nature. By integrating the typography logo into your brand, you can convey your message to the audience loud and clear without the need for any intricate icons or elements.
They may look simple and plain but have a powerful identity. Hence, by creating a creative wordmark for your brand, you can easily make it recognizable to the masses.
Versatility And Timelessness
The typographic logos have the ability to adjust in any media. These logos are easy to infuse into your branding campaigns. Moreover, it is very feasible to incorporate it in business cards and on large billboards.
Furthermore, they are resilient and timeless, A perfect and well-designed logo has the potential to stay consistent and fresh over time. If you have focused on a nice wood mark and typography without including trendy elements. The chances of your logo becoming evergreen are pretty high.
Typography Logo Examples
There are a number of prominent brands that have opted for the typographic logo and have truly nailed it. Google and Coca-Cola are prime examples of it.
The Google logo is the one that we all may see almost every other day. It has been quite the same since the start. It has gone through many alterations, but the modifications were never so heavy. And the reason behind it is its friendly typography of it.
Similarly, the logo of Coca-Cola is a timeless piece of artwork. Many brands have changed their logos over time. But Coca-Cola has barely made any changes.
Wrapping Up
Both of the logos have their own distinctive benefits. However, Mascot logos are the way to go if you want an interactive brand personality. And if you are looking for a sophisticated and timeless logo, then typographic logos may fulfill your requirements.