Developing a strategy to help your target audience find your products amongst the pool of competitors isn’t the only significant way. You need to convince them too to buy your products, and Amazon listing optimization is a way to do that. Hence, when you have tried strategizing to get your product seen, only allow these potential consumers to leave after purchasing.
Selling a high-demand product without an optimized Amazon product listing will never help to drive sales and excel as an Amazon seller. Jungle Scout’s recent study shows that 80% of the 1,000 Amazon sellers prioritize optimizing Amazon listing, including high-quality and relevant keywords.
However, for various Amazon sellers listing optimization can be challenging, different for experienced and new sellers. Most of them claim that creating an optimized listing is difficult for them.
This write-up is the ultimate guide to Amazon listing optimization, and by following it, you can boost your sales today.
What is Amazon listing optimization?
Amazon listing optimization includes optimizing your product listings to maximize traffic and conversion. It is one of the significant tactics to improve your product ranking. Any Amazon seller, who strives to be successful, must pay attention to this and work on your product title, description, several reviews, advertising strategy, and gain visibility through keywords and other ways.
Amazon product listing optimization is a way to create a memorable and personalized experience for the platform’s shoppers. In the first quarter of 2023, third party sellers sold 59% of paid units on the world’s biggest e-commerce platform, leading to massive competition. Amazon listing optimization ensures buyers easily find or search for your products.
On the other hand, your optimized Amazon listing will ensure consistency across branding, ratings, reviews, and messaging. It also increases your products’ visibility on the platform’s search engine results page.
Write Your Title for Amazon Listing Optimization
Optimizing your product’s title is significant because the keywords help Amazon’s algorithm understand your product and whether your audience is looking for it. Amazon allows its sellers to use 200 characters for most categories but avoid keyword stuffing. However, the mobile view only shows up to 80 characters, so include your main keyword at the start and optimize your title for mobile.
Prioritize your main keyword at the start of your product title and precisely address the benefits and features. If there are customer niches and several uses for your product, you can also include them in the title. Hence, you will increase the chances of displaying your product in your potential prospects’ search results.
Search relevant keywords for your product based on your product type or check your competitor products using reverse-ASIN lookup. Afterward, use an Amazon listing builder to find out how to add these keywords to your Amazon listing.
But before writing your title, include the product’s quantity and size, essential features, and your product for whom. For example, in the following product selling on Amazon, the seller has optimized the title for listing.
Writing Bullet Points Considering Amazon Listing Optimization
Write bullet points considering Amazon listing optimization in your Amazon detail page’s backend. Amazon copywriting services. All Amazon sellers can write five bullet points, and you should utilize that space, include relevant keywords, and provide interesting details about your product. Avoid pasting your product title in bullet points.
In your first bullet, point out your product’s main feature or benefit for effective Amazon listing optimization. In the second bullet, please explain your product’s basic features and how it’s beneficial for your customers and solves their problems.
Ensure you include essential product information in the bullets, such as material, quality, size, and colors. Write a captivating copy to convince potential prospects, making them realize why they need your product. Instead of talking about the high quality of your product, prove it.
Write Optimized Amazon Product Descriptions
When you scroll down the product detail page, you come across a product description that details your product. In this section, it’s best to restate the features and benefits of your item in detail since the platform allows you to write 2000 characters.
Initially, sellers used HTML tags to break paragraphs, add bullet points, and make the text, but now it’s not allowed. Writing a copy for your product and including it in the description is significant since you can add related keywords and provide more details about your brand and product.
An Amazon seller enrolled in the Brand Registry program can create A+ Content Description. Therefore, the sellers can add customized templates with large images to replace their current descriptions.
How to Find the Keywords for Your Amazon Listing Optimization?
While choosing keywords for your listing, consider their cost and relevance. Keep the cost as low as possible but rank for the relevant keywords. It is crucial when you start your pay-per-click (PPC) campaigns.
Regarding relevancy, get keywords for your titles that match the words your buyers use while searching for your product. Thus, it will help you to build a listing containing the keywords buyers use the most. Include the keywords which have high search volume and prefer long-tail keywords. Make a keyword list and import it into a Listing Builder Tool.
Why Are Backend Keywords Important for Amazon Listing Optimization?
Many sellers don’t optimize backend keywords, though various shoppers search for them. Backend keywords should be less than 250 characters, which may seem complicated, but you can do the following things below.
- Exclude the repeated keywords.
- Exclude closely related keywords with your product.
- Exclude duplicates from other parts of your listing, such as bullet points, titles, or more.
- Exclude brand names and competitor ASINs.
By following these steps, you can remove several general keywords and decrease your characters considerably. You can optimize your backend keywords by copying them from your Seller Central Account and pasting them onto the Index Checker to check their indexing. Meanwhile, add relevancy and depth to the generic backend keywords.
- You can use applications, abbreviations, misspellings, product demographics, and attributes.
- Include your product’s hypernyms.
- Your content must be less than the prescribed limit.
What to Consider While Selecting Images for Amazon Listing Optimization?
Your product title helps you to get your product in front of your potential prospects, bullet points help you to sell it, and your product photography-your main image convinces those shoppers to click on Amazon’s search results and check your listing. Hence, your Amazon listing images design must meet some requirements to grab consumers attention.
Image Requirements
Among the requirements of Amazon, your product’s main image should be at least 500 pixels on the short side and 1000 pixels on the long side. Such product pictures are easy to zoom, but 1600px or more prominent on the long side to ensure an optimal zoom experience. However, it should be at most 10,000 px over the long side. Ask a professional photographer to capture high-quality photos to meet Amazon’s requirements; the product fills 85% of the image.
Your product image must represent that your product is available for sale and matches its title. Upload your images in JPEG (jpg or jpeg), PNG (png), TIFF (tif), or GIF (gif) file format. Amazon’s server doesn’t support animated gifs, and pixelated, blurry images with jagged edges give a negative impression of your brand.
Your images should be free of nudity or a sexually suggestive element. Never show swimwear or underwear for babies and kids to human models. Don’t use Amazon trademarks, logos, or modifications like the platform’s trademarks.
Don’t put any badges which Amazon uses. However, it is not limited to “Premium Choice,” “Amazon Choice,” “Best Seller,” “Amazon Alexa,” “Top Seller,” or “Works with Amazon Alexa.” Amazon sellers can check trademark usage guidelines for more clarity. You can split-test your image to check which generates more clicks.
Amazon allows you to upload six images, which must follow these guidelines.
First Image: The Main Image
If your listing doesn’t have a main image, it will not appear in search results. It must contain your item with a pure white background and more than 1000 pixels in width or height. The product is visible, covering 85% of the picture screen. Don’t add any text, labels, or props. Always name your file as product identifier (ASIN, ISBN, EAN, UPC, JAN), Image type (png, jpg).
Second and Third Image: The Product Details
The second and third images can include a close view, show your product’s quality, focus on several components, demonstrate its texture, or more. Nevertheless, the images should show the complete view of your product.
Fourth and Fifth Image: Infographics
Infographics help most sellers to sell their products. Therefore, they include product features, dimensions, compare products, accessories, certifications, usage instructions, etc. The highlights in visual form will grab more attention instead of description and long bullets. Extensive information is necessary, and infographics convince the buyers to read the description.
Sixth and Seventh Image: The Lifestyle Images
Lifestyle images help your customers imagine using that product. When your customers see individuals using your product, they think they must use it and buy it to use it like the person in the image.
Why Are Reviews Important for Optimization of Listing?
Online shoppers rely on product reviews to decide to purchase your product. Thus, when someone is using a product and finds it beneficial, we subconsciously think we should buy it. Almost 70% of online buyers read some reviews before clicking on the buy now option.
Many sellers need to realize the power of customer reviews in Amazon listing optimization. Though, most of them are unaware of how to use them to optimize product listing on Amazon. You can’t push your customers to use your keywords while writing reviews for your product, but when you reply, you can use your main or, most importantly, long-tail keywords.
How to Get Positive Reviews on Your Amazon Products?
Excellent Amazon product reviews are important in the same manner as optimizing your images and title. The positive feedback from your previous customers helps your potential prospects to understand how valuable your product is.
Sell a quality product that fixes your competitors’ products’ pain points and faults to get a positive review. Run an automatic email service or use Amazon Early Reviewer Program. If it doesn’t work, click the “Request a Review” button to send your buyers a one-time review request from your “Order” page. Additionally, you can use a third-party review help service to get initial reviews.
How to Effectively Use Amazon’s Question and Answer Section?
Customers use the question-and-answer section of your Amazon listing to ask sellers several questions about their items. However, you can effectively answer customers’ questions by using profitable and relevant keywords in your answers instead of replying with “yes” or “no.” Furthermore, you can add those common answers regarding the availability of colors or more in your bullet points or description.
What is The Difference Between Seller Feedback and Product Reviews?
These are two different terms having different purposes. But for both, the e-commerce giant considers 5-4 stars as positive, 3 stars as neutral, and 2-1 stars as negative.
Seller feedback involves the evaluation of the merchant’s delivered customer service experience. Seller feedback also applies to the shipment and delivery operations of merchant-fulfilled orders. You can find your seller feedback by clicking on the Received Messages page below Communications in your left navigation and by clicking on the Seller Feedback tab. All your seller feedback will appear on this page.
Amazon performs the job of packing and delivering products, and any negative feedback regarding it will be the platform’s fault. When you receive negative feedback for something that isn’t in your control, you can open a ticket with Amazon to remove it.
Product reviews are linked with a specific product your customer purchases and can rate it and write a review. Buyers and sellers can learn about Customer Product Reviews and understand what’s allowed regarding the reviews. Sellers can also find product reviews on the received messages page below Communications in your left navigation.
Final Thoughts
We hope you have learned about Amazon listing optimization and found helpful tips for improving your listings. Due to massive competition on the platform, you should stand out by ensuring your products stand out.
You need to invest your time in listing image design and complete listing optimization to make your mark. If your current listing isn’t doing well, or your listing image design isn’t bringing sales, Ecommphics can help you. We will guide you through the process and employ best practices considering emerging patterns and trends. Also, we will check your competitors to develop strategies better than them and help you build your fantastic presence on Amazon.
